Our focus group facilities are stunning – and stunningly practical. We have 6 focus group rooms, 3 in Downtown Toronto and 3 in Uptown Toronto -- designed with advice from experienced focus group moderators who've worked in the best facilities in the World. We are the only company to offer focus group facilities in both urban and suburban Toronto locations, providing clients with extra flexibility and a broader target group reach. Our superlative, service-minded staff is trained to top tier hospitality-industry standards. Most have been with us for decades, which means they are able to anticipate your needs and know how to deal with every situation. And did we mention? The food we serve is to die for.
Head Space – Online Research Facilities with Dedicated Tech Support
In additional to traditional research facilities, we offer state-of-the-art online research facilities: Head Space. Secure, easy-to-use and accessible from anywhere, anytime, Head Space allows you to conduct and view qualitative research in real time or later on.
Head Quarters Downtown Toronto facility is conveniently located in the heart of downtown Toronto in trendy "Yorkville". It allows you to attract participants who live and/or work in Toronto's urban centre. Access couldn't be easier: there is a multi-level parking lot next door and the Bay subway station is only a few steps away. High-speed internet is everywhere onsite. We are also one of only a few authorised Focus Vision providers in Toronto. We have a fully equipped kitchen for catering.
Here's How Head Space Works:
In order to participate in online focus groups or interviews, each participant must have a computer with a high-speed internet connection, a webcam (most computers come with built-in webcams nowadays) and a telephone. Once recruited, respondents are sent a link which, when clicked, takes them to Head Space, where they login using a secure password. The audio portion of the experience is provided by dialling into our toll-free audio bridge.
Observers (clients) access our online facilities in the same way, except they reside in a virtual observation area. This space allows observers to see participants and the moderator in real-time, to text chat amongst themselves and to send real time text-based notes to the moderator, as necessary. Participants cannot see observers.
Prior to and throughout the real-time online experience, we provide technical support to ensure that webcams are operational, the login experience is successful and any other technical needs can be immediately addressed, so that the moderator only has to focus on his or her job.
Based on a vast amount of experience, we believe that each participant and all observers should be technically prepped in advance of online research sessions. We do not believe in self-serve prepping, as it is not a surrogate for proper online research preparation. And we believe that, when sessions are being conducted, live tech support for your project should be provided, not just access to a toll-free number with a technical expert who has no understanding of your project and who may be handling multiple clients at the same time. A flawless online experience is what you want and that's what we provide.
Our online space is completely customizable and anything that can be uploaded on a computer can be shown to participants online. Tools at our disposal online include white boarding, sorting exercises and many others.
At the end of each session, a time-coded digital video record of the discussion, observer chat and any moderator notes are immediately available.
Virtually observe online sessions in a similar fashion to that of traditional focus groups, without being seen by respondents and without having to travel.
Clients can interact with each other during research sessions, and send real-time notes to the moderator.
The ability to display multi-media stimuli, real-time polling, sorting, white-boarding, etc.
Fully secured digital audio, video and text chat recordings as well as recording of all screen interactions of research sessions. Full translations available.
Head Count – You Need Participants, Look No Further.
Head Quarters Uptown Toronto:
5075 Yonge Street Suite 600
Toronto, ON, M2N6C6
Head Quarters Downtown Toronto: 1255 Bay Street Suite 301
Toronto, ON, M5R2A9
Julie Martin: 416 929-4669 ext. 229
Jeff McFarlane: 416 929-4669 ext. 329
Julia Clarkson: 416 929-4669 ext. 227
Toll free Number: 866 929-4669